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Wine Wine   
Branding. Identity. Visual Concept.
2019

 "We value wine, we know what good wine is, but we are not up to be arrogant snobs".

This is how the "Wine Wine" name was created. And, this is how the brand's visual concept emerged. Naive hand drawn illustrations show that wine is pretty simple, but valuable.

In addition, we offered to establish a variable logo made of different fonts to point out the diversity of the wine's tastes and meanings.



Agency: Yes But No
Art Director / Graphic Designer: Paul Romaniuk
Head of Creative / Copywriter: Irene Ilchanka
Partner: Bayadera Retail

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